Having to think about my own personal Sustainability Leadership opportunity has given me the chance to consider the impact of the Postgraduate in Sustainability Value Chain had in my life. In fact, the opportunity for change and personal leadership came during a chat in front of a glass of wine (water for me!) at the second workshop. During the evening, a classmate congratulated on me for my contributions to a Sustainability Facebook Group I had made her part of. I had been sharing any good and interesting article on sustainability-related topics I had read touching upon a wide variety of issues such as food waste, climate change, renewable energy, sustainable fashion, etc. We started discussing how important communication for sustainability is and how even sustainability professionals may have a partial view of such a vast subject. I also mentioned how I loved that Facebook Group as I was finding it difficult to engage with my friends and families on sustainability-related topics.
Once back home I considered the idea of duplicating my posts sharing them with my circle of friends too. What I realised was that not all the posts were suitable for a less engaged and knowledgeable audience though. Moreover, most of the articles did focus on presenting a sustainability challenge/issue but did not offer guidance on how to solve them. I started thinking about how to communicate with my friends or people that were not operating in the sustainability space in a way that was going to be engaging, increase their knowledge on sustainability-related topics and inspire them to make better-informed choices and progressively move to a more sustainable lifestyle. My first sustainability leadership opportunity started when I decided to start a blog to engage a wider public and be an active change agent in driving the cultural change that is pivotal to make the planet a better place for us, our children and future generations. I have been blogging for almost a year (started in April 2018), and even though at times I struggle to keep up with what can be considered a side activity to my work, I make sure I write every two weeks I publish a blog post.
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Here one of my last posts on the SDGs: